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So you need to drive traffic to your web site. How do you build or modify a website to produce high ranking results on various search engines? In January 2008, Netcraft.com reported that there are more than 155 Million websites.
According to the December 2007 report at searchenginewatch.com, Google dominates U.S. Internet searches with a 58.4% share. At second is Yahoo with 22.9% and MSN is third with a 9.8%. The big 3 account for 91.1% of all U.S. Internet searches. When s-go implements a Search Engine Optimization (SEO) strategy for you, we focus on these three search engines.
An SEO strategy can take several forms. The most effective strategy is a pre-development, during development and post-development program with reviews and modifications every month.
The process of creating a successful SEO program requires that the developer works closely with the client to develop "Meta" keywords and a "Meta Description" to best describe the website and products/services. But this is just the tip of the iceberg. Many steps, guidelines and techniques must be followed to optimize your website for maximum search engine ratings. SEO High Level Overview - Contact s-go for SEO consultation
- Create comprehensive strategy - set goals
- Implement strategy
- Track, measure and compare results to goals month by month
- Make adjustments and resume monthly analysis
- Consider coupling with PPC advertising program
A few things to remember about SEO. - The search engines change their algorithms regularly
- Each search engine uses a different approach, thus results may differ
- Other sites are vying for your spot and working at it too
- The more vertical your focus, the better chance you have at higher rankings
When you engage in a sound, ongoing SEO program with s-go, we will guarantee great results! Click here to contact s-go Consulting about Search Engine Optimization.
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