How do you leverage the great opportunities and low cost of the Internet as a medium as part of an integrated marketing approach? s-go offers services that help make Internet Marketing one of the pillars of your overall marketing strategy.
Without question, E-Newsletters are the lowest cost, most effective method of communicating with prospects or customers. An E-Newsletter is an email campaign that is built on one or more databases of contacts/email addresses. These contacts are normally comprised of people who have given “permission” or “opted-in” to your newsletter. Benefits of E-Newsletter Strategy
Another tool in driving traffic to your website is Pay Per Click (PPC) advertising. Google, Yahoo and MSN (the big 3 search engines) all offer PPC programs. In this approach, advertisers (you) bid on keywords or key phrases that search engine users would type in when looking for goods and services. When a typed search matches the keywords or phrases that are in your list, your ad appears in the “Sponsored Link” area at the top of the search page. You only pay if search engine users actually “click” on your ad link. Steps to Implementing a Successful PPC Strategy
Develop a list of keywords / phrases that will describe your goods / services
Use tools from PPC providers to analyze best word / phrase combinations
Establish daily / monthly budget
Bid on and secure words / phrases for target ad position (preferably 1-3)
Create short ad to appear once your keywords are used in searches
Schedule and run program
Track results and modify over time
A PPC strategy coupled with a solid SEO program is vital in maximizing your presence and in driving traffic to your website. s-go can manage all of your PPC advertising needs or train you to create and manage your own programs.
