 Another tool in driving traffic to your website is Pay Per Click (PPC) advertising. Google, Yahoo and MSN (the big 3 search engines) all offer PPC programs. In this approach, advertisers (you) bid on keywords or key phrases that search engine users would type in when looking for goods and services. When a typed search matches the keywords or phrases that are in your list, your ad appears in the “Sponsored Link” area at the top of the search page. You only pay if search engine users actually “click” on your ad link.
Steps to Implementing a Successful PPC Strategy
- Contact s-go for a consultation
- Develop a list of keywords / phrases that will describe your goods / services
- Use tools from PPC providers to analyze best word / phrase combinations
- Establish daily / monthly budget
- Bid on and secure words / phrases for target ad position (preferably 1-3)
- Create short ad to appear once your keywords are used in searches
- Schedule and run program
- Track results and modify over time
A PPC strategy coupled with a solid SEO program is vital in maximizing your presence and in driving traffic to your website. s-go can manage all of your PPC advertising needs or train you to create and manage your own programs. Click here to contact s-go Consulting about PPC advertising.
|
