 How do you leverage the great opportunities and low cost of the Internet as a medium as part of an integrated marketing approach? s-go offers services that help make Internet Marketing one of the pillars of your overall marketing strategy.
Without question, E-Newsletters are the lowest cost, most effective method of communicating with prospects or customers. An E-Newsletter is an email campaign that is built on one or more databases of contacts/email addresses. These contacts are normally comprised of people who have given “permission” or “opted-in” to your newsletter.
Benefits of E-Newsletter Strategy
- Constant touches with customers/prospects
- Immediate distribution, timely
- High-end professional look and feel
- Integrated with other marketing programs
- Excellent for promotions
- Very low cost
Steps to initiate a E-Newsletter Program
- Contact s-go for consultation
- Sign-up for an Account with a E-Newsletter tool such as iContact.com
- One or more databases are created or imported (from Excel or other source)
- One or more newsletter designs are created in HTML like a web page
- Schedule newsletter automatic distribution to one or more databases on any date/time
- Track results with analytic tools
- How many sent?
- How many opened?
- How many bounce backs?
s-go can manage all of your E-Newsletter needs or train you to create and manage your own campaigns. Click here to contact s-go Consulting about E-Newsletters.
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