 What is it that s-go Consulting does in the process of creative marketing or digital media creation that gives you an competitive edge and differentiates us from other firms?
INTEGRATED MARKETING. We are not just a web design firm, or video production house, but a full-service boutique marketing firm!
So what is “Integrated Marketing” and how do you do it? It is simply the practice of executing your branding and marketing strategy across everything you touch and do. You should have a consistent look and messaging in all of marketing efforts. Even the way you answer the phone should be consistent with your strategy.
You cannot underestimate the value of quality marketing integration. The consistent use of logos, language, and presentation in all efforts will improve the perception of professionalism and make it easier for people to identify with your business or organization. It will project quality, value and positioning status. Think “Intel Inside” or “Aflac!”
Some areas of marketing integration:
- Websites
- Brand Identity (Logos)
- Printed Materials
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- Video Production
- Advertising (Print & Online)
- Trade Show Materials
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- 3-D Production
- Signage
- Uniforms/Clothing
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Website Dev Process
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Video Production Process |
- Initial Consultation
Goals & Objectives
- Kick-off meeting
Scope & Budget
- Develop Sitemap
Pages & Functionality
- Create "Comps"
Design Look & feel
- Add Content
- Test All Functionality
- Quality Assurance
- Go Live!
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- Initial Consultation
Goals & Objectives
- Kick-off meeting
Scope & Budget
- Pre-Production Planning
- Develop Script
- Shoot Rough Footage
- Rough Draft
Post Production
- Final Footage Drafts
- Music & Voice Over
Post Production
- Finish Production
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